ADVERTISING NOTES.

What percentage of revenue comes from advertising and marketing?

Television-%100.

The largest group of consumers are young women between the ages of 12 and 24, because they don't pay rent and there are it's of things directed towards them. (Makeup, clothes, shoes, moisturizer, de-aging products)

Female teens spend 64 billion dollars a year in spending power.

Think about your client.

Advertising agencies do the creative and are the media buyers.

Facebook, televisions, radios, youtube and billboards are media. Media is important, hit it.

Advertising techniques:

1) Avante Garde

2) Facts and Figures

3) Weasel Words

Daily activity-Day 50

Consumer Behaviours:


Definition: The study of when, why, how, and where people do or do not buy a product.


Sample Sentence: Marketing people study consumers to determine when and where a product should be sold to make maximum profits.

Daily activity-Day 49

1) Planning-Planning is the basic function of management. It`s planning ahead; What needs to be done and when does it need to be done? It gets you from where you are to where you want to be.


2) Organizing-Organizing is deciding what is going to be done and how it`s going to be done. Organizing is making sure you have the tools to do it, as well. You have to identify what is being done in order to ensure you know what materials are needed.


4) Directing-Directing is making sure everything is being done right. Unlike controlling, it`s more about motivating and encouraging. It sets things in motion making it the "life-spark" of an enterprise.


5) Controlling-The purpose of controlling is to ensure everything is finished efficiently and within the guidelines. It can help get a problem spotted before the problem actually occurs.


The advantages of participative planning are that everything is already pre-planned, so there is less chance of problems occurring, and there is less time needed to plan as you go.


The disadvantages of participative planning are that if everything is planned out, then when the time comes to do something and it doesn`t work, you have to re-plan out everything.

Daily activity-Day 48

They don`t even motivate me.
If they were motivating me to do something, that would mean they convinced me it was a good idea to do it.
Usually, parents and teachers just say I`m going to do it.
That`s not motivating at all.
Just demanding.

Daily activity-Day 47

Band merch!
With any band-once the band is no longer popular, less people will buy merch. Anybody still interested in the band already owns it.
The longer and more places in which a band is popular, the more chances their will be people interested in buying merch.
In order to keep people buying merch, they need to keep making new things that people will want even if the band is no longer popular.

Daily activity-Day 45

Types of ads:
1) Commercial advertising
2) Television advertising
3) Radio advertising
4) Online advertising
5) Press advertising
6) Billboard advertising
7) Mobile billboard advertising
8) In-store advertising
9) Coffee cup advertising
10) Street advertising
11) Online advertising


Least favourite ad:
-Pending...the swiffer wetjet ad. It`s like...oh look, dirt can talk. Oh look, dirt is sad. Oh look, dirt just got raped. I don`t know why I hate it, I just do.


Favourite ad:
-My favourite ad-if this counts as an "ad"-is the one on Spike where it`s all mind screwy.


Good ad:
-Alchemy Partnership made an ad for Think Centre in Singapore. It was a puzzle and after you completed it, a piece of the child`s leg said "MISSING A PIECE?"


Bad ad:
-Old Sega advertisements in which half of them are awkward and one says if you...do...that...you`ll go blind... >.>

Daily activity-Day 44

My favourite ad was the third one, with the slide promoting Volkswagen because it would make people happy and because a giant red slide at what looked to be a train station is a bit out of place, people would try to figure out why it was built there, causing them to look for and find the ad, which is the whole point of having an ad in the first place. If Volkswagen had just put a sign that had that, people might not see it because they have no reason to look for it, like they do after they find the unmissable slide.

Daily activity-Day 43

I think they are right about generation Y because we have become more technological and we are more likely to believe what we read from our friends or on Facebook than we are to believe a commercial or even see a billboard.
I can use that information because it tells me how to reach my target market easier and not everyone else who I`m not even really trying to appeal to instead.

Business Proposal

It`s on Mark`s blog?

Daily activity-Day 42

-It teaches me that if you provide good customer service, your customers will most likely want to come back more.
-If you`re loyal to your customers then they learn they can rely on you and will always want you to serve them.
-If you relate to your customers, it will make them more comfortable with you and they`ll want you to serve them as a friend, as well.
-If the customer has a good experience when you serve them, they`ll want to come back and experience that again because everybody else just sucks.

Personal Finance

Daily activity-Day 40

Is it possible for a business to be solvent but not profitable? Why or why not?


Yes, if they just have enough money to be solvent, but aren`t making any extras.

Daily activity-Day 39

-Current Assets: In accounting, a current asset is an asset on the balance sheet which can either be converted to cash or used to pay current liabilities within 12 months. Typical current assets include cash, cash equivalents, short-term investments, accounts receivable, inventory and the portion of prepaid liabilities which will be paid within a year.
-Investments: Investment has different meanings in finance and economics. Finance investment is putting money into something with the expectation of gain, that upon thorough analysis, has a high degree of security for the principal amount, as well as security of return, within an expected period of time. In contrast putting money into something with an expectation of gain without thorough analysis, without security of principal, and without security of return is speculation or gambling.
-Property, Plant and Equipment: A company asset that is vital to business operations but cannot be easily liquidated. The value of property, plant and equipment is typically depreciated over the estimated life of the asset, because even the longest-term assets become obsolete or useless after a period of time.
-Intangible Assets: Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured, which are created through time and/or effort and that are identifiable as a separate asset. There are two primary forms of intangibles - legal intangibles (such as trade secrets (e.g., customer lists), copyrights, patents, and trademarks) and competitive intangibles (such as knowledge activities (know-how, knowledge), collaboration activities, leverage activities, and structural activities). Legal intangibles are known under the generic term intellectual property and generate legal property rights defensible in a court of law. Competitive intangibles, whilst legally non-ownable, directly impact effectiveness, productivity, wastage, and opportunity costs within an organization - and therefore costs, revenues, customer service, satisfaction, market value, and share price. Human capital is the primary source of competitive intangibles for organizations today. Competitive intangibles are the source from which competitive advantage flows, or is destroyed. The area of finance that deals with intangible assets is known as Intangible Asset Finance.
-Other/total Assets: In financial accounting, assets are economic resources. Anything tangible or intangible that is capable of being owned or controlled to produce value and that is held to have positive economic value is considered an asset. Simply stated, assets represent ownership of value that can be converted into cash (although cash itself is also considered an asset).


Doubtful accounts?
-The combined amount of the debit balance in the current asset account Accounts Receivable and the credit balance in the contra asset account Allowance.