Television-%100.
The largest group of consumers are young women between the ages of 12 and 24, because they don't pay rent and there are it's of things directed towards them. (Makeup, clothes, shoes, moisturizer, de-aging products)
Female teens spend 64 billion dollars a year in spending power.
Think about your client.
Advertising agencies do the creative and are the media buyers.
Facebook, televisions, radios, youtube and billboards are media. Media is important, hit it.
Advertising techniques:
1) Avante Garde
2) Facts and Figures
3) Weasel Words
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